Award-winning specialists covering comms strategy, commercial brand partnerships, brand story tellers, digital talent and artist management. Experience across categories including, Entertainment Franchise, Film, Music and Consumer Products.


Artists, & Comms GM, James Gardiner

Lockdown Album: Pink Floyd - Wish You Were Here

James started his journey in the music industry as a recording artist, signed to Warner Music UK and Interscope in the US. This led to performing at various music festivals across the world, such as Glastonbury UK, Lollapalooza US and Fuji Rock Festival Japan and recording a debut album at Sunset Sound in LA.

His ongoing curiosity for the business aspect of the entertainment industry, led him since 2008 to various Commercial & Marketing roles across media conglomerates and agencies, such as PHD Omnicom where he worked across clients such as Warner Records, Warner Bros inc, HBO & Atlantic Records business, before moving to head up UK Promotional IP Licensing for The Walt Disney Co, working across Lucas Film, Marvel, WDA, until later leading UK Franchise Management for Pixar. 


James launched Lyricom in 2020, to develop an agency that could fuse, a full service marketing communications, brand partnerships, and music management. 

The agency works with a number of retained entertainment brands and trade bodies, such as consulting on projects for The Motion Picture Association, and BPI UK.


Talent Consultant: Joshua Bowyer

Lockdown Album: Jon Hopkins - Immunity

Josh's background is talent development, an avid Beatles fanatic, Josh works across talent management and writing with a number of artists within the Lyricom family, as well as his own projects signed to BMG UK Publishing.