Award-winning specialists covering comms strategy, commercial brand partnerships, brand story tellers, digital talent and artist management. Experience across categories including, Entertainment Franchise, Film, Music and Consumer Products.


Talent, Comms & Partnerships Director, James Gardiner

Lockdown Album: Pink Floyd - Wish You Were Here

James started his journey in the music industry as a recording artist, signed to Warner Atlantic UK and Interscope in the US. This led to performing at various music festivals across the world, such as Glastonbury UK, Lollapalooza US and Fuji Rock Festival Japan and recording a debut album at Sunset Sound in LA.

His ongoing curiosity for the business aspect of the entertainment industry, led him since 2008 to various Commercial & Marketing roles across media conglomerates and agencies, such as PHD Omnicom & Publicis Groupe where he worked across clients such as Samsung, Warner Bros Inc, HBO, BMW, Cadbury & Atlantic Records business, before moving to head up UK Promotions & Integrated Brand Partnerships for The Walt Disney Co, UK.


James launched Lyricom in 2020, to develop his own agency that could fuse, a full service marketing communications agency, brand partnerships, and commercial talent management. 

2020 saw Lyricom extend its infrastructure, and sign an exclusive distribution agreement with Believe UK, for its label services clients.


James oversees all day-to-day operations of the business, leading Comms, Marketing and Commercial Campaigns, as well as developing new opportunities with clients and partners.​

Talent Consultant: Joshua Bowyer

Lockdown Album: Jon Hopkins - Immunity

Josh's background is talent development, an avid Beatles fanatic, Josh works across talent management and writing with a number of artists within the Lyricom family, as well as his own projects signed to BMG UK Publishing.